See the bigger picture.
Perceive a higher purpose.
Go to the heart of the matter.
Map a better way forward.
Bring others with you.
"The step before genius is clarity", Einstein said.
For organizations, such clarity comes from knowing Why we're here and Who we are to those we serve. That is, we're sure of our true purpose. Every other strategic decision flows from that conviction. The purer our perspective, the clearer our view of the opportunities to make a difference, and to grow.
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Growing on Purpose will help you find the strategic clarity that invariably precedes breakthrough. A viewpoint above the fray from which you might see the whole. An ability to perceive and plot a clearer, more productive way forward.
Growth follows.
The Book
In a world filled with noise and uncertainty, true leaders rise above. There’s something very different about these people. They are resolved in their purpose and direction. They find an elevated position from which to think about the future. They distil simplicity from complexity. They convey a strategic narrative others want to be part of. They demonstrate integrity and the courage of their convictions. Real impact and growth follow.
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Growing on Purpose is a guidebook for those who are similarly determined to make a difference in, and through, their organizations.
Whether you are an executive, emerging leader, entrepreneur, or community changemaker, Growing on Purpose will lift you up into clearer headspace. A higher perspective from which the pivotal opportunities for impact and increase become more visible. A position from which they become more attainable.
By applying the insights in this book, you will
• Unleash the transformative power of purpose.
• Grow as a strategic thinker.
• Inspire those under your leadership.
• Align your choices, capabilities, and culture to amplify impact.
• Navigate challenges with determination, grace, and agility.
Realize what so many aspire to and yet, so few achieve: to be part of something greater than oneself and make a lasting difference. Join the ranks of those who dare to play their part in setting the world right. It’s time to grow on purpose, for a purpose.
The Author
David Paterson specializes in the revitalization and growth of purpose-driven organizations - those whose work makes a real difference in the lives of others. These have ranged from new ventures to multi-billion dollar corporations, and from social enterprises to international NGOs. Over his thirty-year career, David has held positions as a CEO, Chief Strategy Officer, Chief Innovation Officer, Chief Marketing Officer, strategy consultant, board director, and as a professor.
Drawing upon this global experience, David sheds light on the true nature of purpose, the art of strategic thinking, and the key principles that underpin authentic leadership, impact, and growth. This is a fresh narrative that will resonate with purpose-driven leaders at every level, from any sector.
This book is his thoughtful response to the many business and social leaders who have approached him over the years, asking, "Can you help me think like that?"
